Introduction

Objective

• To recognize outstanding customer service
• To motivate staff towards higher service excellence
• To promote a customer-oriented culture within all member companies

Types of Award

Grand Award

Team Award
- Contact Centre Service
- Counter Service
- Customer Service Training *NEW*
- Field & Special Service
- Frontline Service *NEW*
- Internal Support Service

Individual Award
- Contact Centre Service
- Counter Service
- Customer Sservice Training *NEW*
- Field & Special Service
- Frontline Service *NEW*
- Internal Support Service
- Top 10 Young Stars of the Year 

Eligibility

Grand Award

The Grand Award is to recognize the member company which has outstanding performance in all aspects of customer service strategies, excellent service delivery and implementation. The member company with the highest accumulated scores in all award categories according to the table below will be entitled the Grand Award.

Team / Individual Award - Contact Centre Service

• Non-face-to-face customer interaction, such as hotline, online chat and fax line, that is accessible to the general public
• Contact centre services only for internal use or institutional client use are not eligible for nomination

Team / Individual Award - Counter Service

• Face-to-face service of branch/office/centre operation offered and at the counter and at fixed premises managed by the member companies
• The service should be accessible to the general public
• Examples of Counter Service:
  • Service Centre
  • Retail Outlet
  • Restaurant
  • Teller Service

Team / Individual Award - Field & Special Service

• Face-to-face service which is not delivered at the fixed premises managed by the member companies
• The nominations may cover services provided to corporate clients
• Examples of Field & Special Service:
  • Agency service
  • In-flight or bus service
  • Emergency service team
  • Repair and maintenance service
  • Installation service
  • Delivery services
  • Personal financial service

Team / Individual Award - Internal Support Service

• Internal service supporting the operation of Contact Centre Service, Counter Service, Field & Special Service or other front-line service to customers
• Preferably with contribution in achievement of customer service excellence
• Examples of Internal Support Service:
  • Training or Human Resources
  • IT
  • Depot
  • Maintenance
  • Logistics
  • Any department and any team of the department that support the operation of Contact Centre Service, Counter Service or Field & Special Service  

Individual Award - Top 10 Young Stars of the Year

• Frontline or supervisory staff who are 18 years old or above and below 30 years old
  
  

Outstanding Customer Service Program Award

• The program should focus on initiatives that promote customer service excellence through serviceimprovement in the award year or the previous 3 year
• The program that best incorporates effective program management will receive priority in the overall selection process
• The program should include a performance measurement system pretaining to how the company measures the program's effectiveness

Customer Care Award

• The program should focus on new services/initiatives that bring customers peace of mind and a sense of care in the award year or the previous 3 years
• The program should include a performance measurement system pertaining to how the company measuresthe program’s effectiveness
  
  

Digital Service Strategy Award

• The program should focus on the companies developing digital strategies that deliver the service more effectively in a diverse environment in the award year or previous 3 years
• The program focusses on two aspects:
  (1) External ~ Any IT/digital technology or platform for the customer that delivers the service more effectively and addresses customer needs
  (2) Internal ~ Any IT/digital technology or platform for staff/internal user enabling smoother service to achieve customer satisfaction.
• The program should include a performance measurement system pertaining to how the company measures the program’s effectiveness
  
  

People Development Award 

• The program should focus on the company has implemented a proactive and People Development Program for their employees in the award year or the previous 3 years
• The program should demonstrable business impact and performance improvement for the company and how its benefit to customer. 

Smart Service Award

• The program should focus on any innovative and creative initiatives to promote new service experiences and drive customer service excellence in the award year or previous 3 years
• The program should include a performance measurement system pertaining to how the company measures the program’s effectiveness

• Award winner is recognised as an excellent customer service provider, thus raising the profile of the respective company in the industry.
• Award winners will receive a trophy or a certificate.
  Grand Award: One Winner
  Team Award, Program-based Award and Individual Award, each category consists of five awards: Gold, Silver, Bronze and Merit Awards.
  Top 10 Young Stars of the Year: Top 10
• Promotional material will be printed to publicize winners’ achievements.
• Award winners can use the award logo for promotional purposes*.

* For the logo usage, HKACE reserves the right of final approval
  Download the HKACE Award Logo and the logo usage guidelines

• Consisted of HKACE advisors and independent customer service professionals.