A free SME seminar was co-organised by Trade and Industry Department (TID) and HKACE to introduce the concept of “Service Appreciation” and explore how SMEs could benefit from practising “Service Appreciation”.  More than 100 participants from local SMEs and HKACE member companies attended the seminar. Speaking at the seminar were winners of the HKACE CSE Award and Top 10 SME CSE Awards 2013, including Ms Eunice Miu, Director of Service Management, AIA International Ltd; Ms Brenda Leung, Senior Vice President of IBG Operations, DBS Bank (Hong Kong) Ltd; Mr Kwong Hoi-cheung, Chief Producer, Best Video Ltd; and Ms Michelle Wong, Managing Director & Founder, Newborn Nanny Service Centre.  Grateful thanks for their insightful sharing about the importance of service appreciation in contributing to a win-win relationship among employers, employees and their customers. We would also like to thank Mr Buston Chu, Honorary Advisor of HKACE, for his professional moderation.