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Message from Chairman

Embracing Service Excellence in a Challenging Economy


Dear Members,

As we navigate the complexities of the current economic landscape, it is evident that businesses in Hong Kong face unprecedented challenges. With shifting consumer behaviors and heightened competition, winning back customers is more crucial than ever. In this environment, service excellence emerges as a key differentiator that can drive customer loyalty and encourage spending.

Customers today are not just looking for products; they seek memorable experiences. Exceptional service can transform a one-time visitor into a loyal patron. By prioritizing service excellence, we can create an inviting atmosphere that encourages customers to return, fostering a vibrant economy in our beloved city.

Moreover, the integration of new technologies such as robotics and artificial intelligence is revolutionizing customer interactions. These innovations can streamline operations, enhance efficiency, and elevate service quality across various touchpoints. For instance, AI-driven chatbots can provide instant support, while robotics can assist in inventory management, allowing staff to focus on delivering personalized service. Embracing these technologies not only improves operational efficiency but also enriches the customer experience, making it more engaging and responsive.

As the Chairman of Hong Kong Association for Customer Service Excellence, I assure you that our Association is committed to promoting both service excellence and the digital transformation of customer experiences. We will provide resources, training, and support to help our members adapt to these changes and thrive in this evolving landscape.

Together, let us champion a culture of service excellence that not only meets but surpasses customer expectations. In doing so, we can revitalize our economy and ensure that Hong Kong remains a top destination for both locals and visitors alike.

Thank you for your continued dedication to this vital mission.

Warm regards,

Derek Choi

Chairman


Hong Kong Association for Customer Service Excellence