The Hong Kong Association for Customer Service Excellence (HKACE) has officially opened the enrolment period for the Customer Service Excellence (CSE) Award 2026. Member companies are invited to submit their entries to showcase their service achievements and contribute to setting the new standard for the industry.
Since its inception in 2001, the programme has served as the definitive indicator of service quality in Hong Kong. The HKACE remains dedicated to its core mission of promoting a customer-oriented culture, and motivating service professionals, to drive excellence within the sector.
What’s New for 2026
The 2026 award structure has been refined to better reflect the evolving landscape of modern service delivery:
- Expanded Programme Categories: The scope has been broadened for AI & Digital Transformation, Outstanding Customer Experience, and Training & People Development to highlight contemporary service innovations.
- New Leadership Streams: New award categories specifically for supervisors and team managers have been introduced for Contact Centre Service, Counter Service, and Frontline Service to honour leadership excellence .
Why Participate?
Participation provides a credible, independent platform for organisations to benchmark their service strategies against top-tier industry standards. Beyond receiving professional validation for their commitment to excellence, entrants gain actionable insights to refine operations, strengthen competitiveness, elevate their brand’s market reputation, and foster a sense of professional pride among team members.
Key Milestones
Member companies are advised to take note of the following deadlines:
- Enrolment Deadline: 27 July 2026
- Submission Deadline: 25 August 2026 (For all applications and submission materials)
The CSE Award 2026 is exclusively open to HKACE member companies. Interested parties may contact the HKACE Secretariat at general@hkace.com.hk or +852 8100 9978 to obtain the official Application Form and Entry Guide.
