The Hong Kong Association for Customer Service Excellence (HKACE) was cordially invited by its corporate member, BMW Concessionaires (HK) Limited, to an exclusive preview of the all-new BMW iX3 during its Asia premiere, offering members a first-hand experience of the brand’s signature “Sheer Driving Pleasure”.
The showcase highlighted the design and technological advancements of the new electric SAV, which delivers a dynamic and responsive electric driving experience in every detail. Equipped with BMW ConnectedDrive digital services, the vehicle integrates intelligent connectivity with seamless system control, providing a forward-looking driving experience centred on safety, comfort, and advanced in-car features.
A special note of appreciation goes to Ms Mia Wong, General Manager of Customer Experience at BMW Concessionaires (HK) Limited, for sharing insights into the brand’s customer experience strategies and service philosophy. Her session provided members with valuable management perspectives on enhancing end-to-end customer journeys. This event broadened members’ horizons and offered practical inspiration on integrating advanced technology with customer-centric principles to drive institutional excellence.
HKACE sincerely thanks BMW Concessionaires (HK) Limited for their hospitality and all participating member companies for their support, and looks forward to future collaborations that further deepen industry engagement.
